Fantasy football is a competition between fans in the same league who choose professional players in a draft format. The athletes then play each week in their normal games and fans are awarded points in correlation on how successful specific players are. This simple model of sports fantasy has become a sensation among American adults, teens and more!
Here are 5 reasons why fantasy has become incredibly successful:
- Fantasy football creates meaning to previously worthless football games. For example, a fan previously may have watched only a few popular games on the weekend, along with the primetime Thursday and Monday games. Now, sports watchers are inclined to constantly track full games to see how their individual players are doing even if the game is between the Jacksonville Jaguars and Cleveland Browns. From a marketing perspective, this is absolutely brilliant.
2. Fantasy can make a TON of money. The games are professionally betted on in Las Vegas, yielding insane profit if done correctly. That being said, the average player can make profit too by pooling together small money with friends and giving the winner $50-$100. However, even if no money is involved, the bragging rights from fantasy last a lifetime!